Santa Monica is in CRISIS.

Our City Deserves Better.

Santa Monica is in

CRISIS

Our City Deserves Better

FEWER POLICE OFFICERS.

SLOWER RESPONSE.

LESS SAFETY.

With fewer officers on the job to help, it sometimes takes too long today for police to arrive.
Santa Monica residents and visitors are paying the price.


Your tax dollars pay for a budget to fund 232 sworn officers. 

Today, we have just 202.

That’s a 13% shortfall — and a dangerous gap when every second counts. Furthermore, estimates show that SMPD should be staffed with approximately 300 officers based on growth in the city.


As of 2024, Santa Monica allocates just 20.57% of its total budget to public safety. In contrast, cities like Manhattan Beach, Glendale, Torrance, and Huntington Beach invest 35 - 40% to keep their communities safe - even Berkeley plans to dedicate over 32% - no surprise that Santa Monica is more dangerous than ever.

With fewer officers,  help can take longer to arrive, when you need it most.  Assaults are more common. 9-1-1 response times are increasing. Police Officers are stretched thin, and criminals from out of town are now taking notice and taking advantage.

The public safety crisis isn't a statistic. It's the real story, of our friends, neighbors, and small business...victims of unnecessary tragedy and trauma.  A brother and sister were stabbed on the beach. A homeless woman was beaten to death. A family targeted, robbed, and traumatized. Late-night violence is so severe the city is considering a beach curfew. This is the reality our community faces today.

Santa Monica deserves better.  You and your family deserve to feel safe at home and on our beach.  We need to invest in public safety, rebuild our police force, reduce the time it takes for help to arrive, and reclaim our city for our citizens and small businesses alike.

The time to act is now.

Join your friends, neighbors, small business owners, employees, visitors, SMPD police officers, and firefighters. Click the link to send your message of support to our city council today.


With fewer officers on the job, it's sometimes takes too long for help to arrive.


Residents and visitors are paying the price.



Your tax dollars pay for a budget to fund 232 sworn officers. 

Today, we have just 202.


That’s a 13% shortfall — and a dangerous gap when every second counts. Furthermore, estimates show that SMPD should be staffed with approximately 300 officers based on growth in the city.


As of 2024, Santa Monica allocates just  20.57% of its total budget to public safety. In contrast, cities like Manhattan Beach, Glendale, Torrance, and Huntington Beach invest 35 - 40% to keep their communities safe - even Berkeley plans to dedicate over 32% - no surprise that Santa Monica is more dangerous than ever.

With fewer officers,   help can take longer to arrive, when you need it most.  Assaults are more common. 9-1-1 response times are increasing. Police Officers are stretched thin, and criminals from out of town are now taking notice and taking advantage.


The public safety crisis isn't a statistic.   It's the real story, of our friends, neighbors, and small business...victims of unnecessary tragedy and trauma.  A brother and sister were stabbed on the beach. A homeless woman was beaten to death. A family targeted, robbed, and traumatized. Late-night violence is so severe  the city is considering a beach curfew. This is the reality our community faces today.


Santa Monica deserves better.   You and your family deserve to feel safe at home and on our beach.  We need to invest in public safety, rebuild our police force, reduce the time it takes for help to arrive, and reclaim our city for our citizens and small businesses alike.


The time to act is now.


Join your friends, neighbors, small business owners, employees, visitors, SMPD police officers, and firefighters. Click the link to send your message of support to our city council today.


We Need Your Help


Picture of beach with news headline
By Braden Frame April 23, 2025
Police are investigating the death of a woman experiencing homelessness as a possible homicide after her injured body was discovered close to the ocean on Santa Monica Beach, authorities said. Beach maintenance personnel with the city reported the discovery of an unresponsive person near Lifeguard Tower 1550 in the 1500 block of the beach early Monday, according to the Santa Monica Police Department. Police responded about 7 a.m. and found the woman in a sleeping bag with visible trauma to her face, police said. Santa Monica Fire Department personnel pronounced her dead at the scene. The victim’s identity has not been determined; authorities believe she was about 30 years old. The circumstances around her death remain under investigation, police said. Anyone with information related to this incident is asked to contact Det. Peter Zamfirov at Peter.Zamfirov@santamonica.gov, Sgt. Alfonso Lozano at Alfonso.Lozano@santamonica.gov or the watch commander at (310) 458-8427. https://www.latimes.com/california/story/2025-02-10/homeless-woman-beaten-dead-santa-monica-beach
A person is holding a video body worn camera in front of a man.
By Braden Frame April 22, 2025
SANTA MONICA, Calif. -- Newly released bodycam footage shows a man violently attack and stab an officer with a knife outside a Southern California police station. The confrontation ends with the officer shooting and killing the suspect. The assault happened Oct. 5 outside Santa Monica police headquarters on Olympic Drive. Police say the officer was heading outside to talk to someone when the suspect showed up at the front door. During the encounter, video shows the officer ask the suspect what he had in his jacket. "What's in your jacket? I'm kind of nervous with your hand in your jacket like that," the officer tells the suspect. The suspect responds by saying "You're nervous?" and then lunges at the officer. "Without warning, the individual attacked the officer while pulling a knife from his clothing. The suspect slashed and stabbed the officer," police said in a statement. A struggle ensues and the officer fights back, video shows. He then fatally shoots the suspect. Prior to the stabbing, surveillance video shows the suspect had assaulted a Target employee inside a store and stole kitchen knives. The officer was taken to a hospital and released the following day. He was stabbed multiple times, but his protective vest helped him survive the attack. 
A large group of people are standing on a beach at sunset.
By Cortney Jimenez April 22, 2025
The Santa Monica City Council has asked staff to explore a nighttime curfew along the shoreline after a recent spate of violence has rekindled debate about the safety of the sand during overnight hours. At their Tuesday meeting, Mayor Lana Negrete, along with Councilmembers Jesse Zwick and Natalya Zernitskaya, requested that the City Manager and City Attorney investigate the possibility of establishing nighttime restrictions at Santa Monica State Beach in conjunction with various state agencies that hold sway over the shoreline. “I think it’s time for us to look at a curfew,” said Mayor Negrete, who emphasized that the move comes in response to a disturbing pattern of incidents over the past two years. “We’ve had everything from murders, rapes, and even accidental deaths.”
A person wearing handcuffs is holding another person 's hand
By Braden Frame April 22, 2025
A woman was arrested Sunday afternoon following an alleged robbery at a Target store in downtown Santa Monica, authorities said. Santa Monica police responded at about 12:03 p.m. to reports of an Estes robbery at the store located at 420 Broadway. According to police, a female suspect allegedly stole merchandise and scratched a store employee while attempting to flee the scene. Officers located a woman matching the suspect’s description a short time later near the Downtown Santa Monica Metro Station. She was taken into custody without further incident. An Estes robbery is classified as a theft that escalates into a robbery due to the use of force or fear, often involving physical resistance against employees or personnel. The injured employee sustained a superficial scratch and did not require medical treatment, police said. The suspect’s name and specific charges have not yet been released, pending formal filing by the Los Angeles County District Attorney’s Office. Additional details are expected as the investigation continues. https://www.youtube.com/watch?v=4iKX5vGwA88
Show More

WE NEED ACTION.


Invest In Police. Restore Public Safety. Reclaim Santa Monica.